In a push to boost sales of their famed Sprinter, Vito, and V-Class vans across the country, Mercedes-Benz Turkey decided to integrate WhatsApp Business Platform into its marketing efforts.
One of the most used communication tools in Turkey, WhatsApp provided a familiar platform for the company's digital campaigns.
By using WhatsApp in conjunction with social media ads to streamline direct communication with customers, Mercedes-Benz Turkey was able to increase both leads and conversions.
Potential customers who were being lost due to communication delays could now get the keys to their Sprinter, Vito, or V-Class the day they reached out, instead of the two or more days they had to wait previously.
After seeing its initial success, Mercedes-Benz Turkey plans on introducing WhatsApp messaging to many other channels outside of social media ad campaigns.
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