When it's time for customers to speak to brands, they want a convenient experience. Using WhatsApp Business messaging can help you deliver customer care that's as easy as conversations with friends and family. 

A 2022 commissioned Total Economic Impact™ study conducted by Forrester Consulting found that, based on interviewed customers, a composite organization using WhatsApp Business improved the efficiency of human agents by up to 35%. 

The study also found that the organization's use of WhatsApp led to an incremental increase in sales. Explore the other findings and learn how you can create a positive service for your audience.

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