Starting your e-commerce journey is all about attracting as many visitors to your site as possible. You're working on building your social media profiles, investing in SEO, refining your products, and mastering paid advertising—this is exactly how you should be setting up your online store.
But as your business grows, you may hit a point where traffic growth slows down, or you might have more time to focus on strategic improvements rather than day-to-day tasks. When this happens, it's essential to turn your attention to optimising your conversion rate to boost your site's performance, increase sales and capture that lost revenue.